Innovative Technology with SSAI | CSAI

Innovative Technology with SSAI︱CSAI

An industry breakthrough technology

By combining Digital Technology & NKC’s Best-in-class data to create Addresable TV.

Innovative Technology with SSAI | CSAI

WHAT IS ADDRESSABLE TV ?

Addressable TV advertising is the ability to show different ads to diffrente HouseHolds while they are watching the same content at the same time, on a difference device.
By combining new digital technology & best-in-class data, Advertisers can move beyond large-scale traditional TV ad buys, to focus on relevance audiences, impact and building incremental reach.

Our Inventory

01

App, CTV, Smart Phone 

App, CTV, Smart Phone 
Devices
02

Content stream from TELCO

VTVcab ON
HTV
VTC Now
VTV go
VTV e
THVL
FPT play
Fox
AXM
HTV
WB

Best-In-Class data

Telco data
Audience Segmentation
Age & Gender
Age & Gender
HH Geo
HH Geo
Devices
Devices
Interests
Interests
Behavioural
Behavioural
  • Content Genre: Sport | Seasonal Events: Eve’s New Year, Lunar New Year, Independent Date | News | Entertainment | Film | Series
  • Content Type:
    • Live Events including Sports, and Entertaiment Shows, and Simulcast Streaming are the fastest-growing segment.
    • VOD
Date & Time
Date & Time
Location to  District/Ward level
HH Geo
Frequency
Frequency

How SSAI︱CSAI works ?

Broadcast Live TV & VOD

Broadcast Live TV & VOD

With CTV advertising, Video Ads appears within streaming content in form of Pre-roll/Mid-roll Ads

SSAI & CSAI

SSAI & CSAI

With DAI/ATV advertising, Video Ads can inserted into the content (Live, VOD), non-skippable during specific timeslot with most relevant vreative to specific viewers.

Addressable TV: Target the Household You Want to Reach

Addressable TV: Target the Household You Want to Reach
  • Addressable TV is an industry breakthrough, allowing brands to deliver ads to different viewers who are watching the same program in different homes via HH IP addresses.
  • Thus allow Brands reduce Repetitive Ads by managing Frequency more effectively & reduce waste cost by not paying for wasted impression

ThreE Advantages Addressable TV Advertising

Improve Targeting
01

Improve Targeting

Target audiences based on thousands of segmentation variables

Targeting features are building Brand Awareness to serving individual offers to potential customers. Once they become aware of your products, they can be targeted with various offers.

Relevant Advertising
02

Relevant Advertising

Deliver an Ad to the specific households you want to reach

Helps to improve user experience & generally improved brand image with consumer, so they will be exposed to interesting & relevant offers, instead of viewing ad breaks as waste of time.

Higher ROI
03

Higher ROI

Reduce wasted money and maximize your budget

As every new impression may bring a new customer. They are more likely to follow up and get to the bottom of the sales funnel with addressable advertising.

The development of SSAI︱CSAI at NKC

2016

OTT-Mobile was NKC’s key product offering to market

2019
  • OTT-CTV continued to launch into the market:
    • • IPTV (from Telco: MyTV, Viettel, FPT)
    • • Box
    • • CTV Internet included:
      • – Android
      • – Smart TV with Box
Sep 2020
  • SSAI was launching (on Live channel) 
Sep 2022
  • SSAI was officially put into commercial & sold to Advertisers  
2023
  • CSAI is developing & will be launched into the market end of this year