By combining Digital Technology & NKC’s Best-in-class data to create Addresable TV.
Innovative Technology with SSAI︱CSAI
An industry breakthrough technology
WHAT IS ADDRESSABLE TV ?
Addressable TV advertising is the ability to show different ads to diffrente HouseHolds while they are watching the same content at the same time, on a difference device.
By combining new digital technology & best-in-class data, Advertisers can move beyond large-scale traditional TV ad buys, to focus on relevance audiences, impact and building incremental reach.
Our Inventory
01
App, CTV, Smart Phone
02
Content stream from TELCO
Best-In-Class data
Age & Gender
We present you a proposal and discuss niffty-gritty like
HH Geo
Protocols apart from aengage models, pricing billing
Devices
Protocols apart from aengage models, pricing billing
Interests
Communication protocols apart from engagement models
Behavioural
Protocols apart from aengage models, pricing billing
- Content Genre: Sport | Seasonal Events: Eve’s New Year, Lunar New Year, Independent Date | News | Entertainment | Film | Series
- Content Type:
- Live Events including Sports, and Entertaiment Shows, and Simulcast Streaming are the fastest-growing segment.
- VOD
Date & Time
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
Location to District/Ward level
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
Frequency
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
How SSAI︱CSAI works ?
Broadcast Live TV & VOD
With CTV advertising, Video Ads appears within streaming content in form of Pre-roll/Mid-roll Ads
SSAI & CSAI
With DAI/ATV advertising, Video Ads can inserted into the content (Live, VOD), non-skippable during specific timeslot with most relevant vreative to specific viewers.
Addressable TV: Target the Household You Want to Reach
- Addressable TV is an industry breakthrough, allowing brands to deliver ads to different viewers who are watching the same program in different homes via HH IP addresses.
- Thus allow Brands reduce Repetitive Ads by managing Frequency more effectively & reduce waste cost by not paying for wasted impression
ThreE Advantages Addressable TV Advertising
01
Improve Targeting
Target audiences based on thousands of segmentation variables
Targeting features are building Brand Awareness to serving individual offers to potential customers. Once they become aware of your products, they can be targeted with various offers.
02
Relevant Advertising
Deliver an Ad to the specific households you want to reach
Helps to improve user experience & generally improved brand image with consumer, so they will be exposed to interesting & relevant offers, instead of viewing ad breaks as waste of time.
03
Higher ROI
Reduce wasted money and maximize your budget
As every new impression may bring a new customer. They are more likely to follow up and get to the bottom of the sales funnel with addressable advertising.
The development of SSAI︱CSAI at NKC
2016
OTT-Mobile was NKC’s key product offering to market
2019
- OTT-CTV continued to launch into the market:
- • IPTV (from Telco: MyTV, Viettel, FPT)
- • Box
- • CTV Internet included:
- – Android
- – Smart TV with Box
Sep 2020
SSAI was launching (on Live channel)
Sep 2022
SSAI was officially put into commercial & sold to Advertisers
2023
CSAI is developing & will be launched into the market end of this year